An Incentive Scheme for Sustainable Urban Mobility
According to the United Nations, the global population in 2018 was 7.6 billion and the urban population was 4.2 billion. By 2050, the global population will reach 9.7 billion, and 68% of the population (i.e. 6.6 billion people) will live in urban areas. Obviously, urban development is highly related to the future of humanity. However, overcrowding, pollution, and other urban environmental problems have created a huge challenge for sustainable urban development. Therefore, it has been put on the 2030 Agenda for the UN’s Sustainable Development Goals.
Urbanisation as a global phenomenon becomes more concrete in the concept of the 15-Minute City, an approach that aims to improve quality of life by putting residents at the centre of urban transformation, enabling them to reach everything they need within 15 minutes by foot, micromobility or public transit.
In its long-term experience working with large, decentrally-structured organisations in the Humanitarian sector, such as United Nations World Food Programme, the MOBIX team has learned that rewarding the network participants is the key element for sustainable success. People, as well as organisations, act in the interest of the network or the community if each of them perceives their individual benefits – mainly in economic terms. In other words: the most important factor of a decentralized network is the smart incentivization of its participants.
The smart incentivization of the use of micromobility services is the main purpose of the MOBIX Micromobility Marketplace. If urban residents are rewarded for using micromobility in a way that favours the growth of the micromobility network at large, urban life will prosper and the environment will profit.
MOBIX uses the MOBX reward token to incentivize micromobility service and infrastructure providers, as well as micromobility consumers, to grow micromobility in metropolitan areas.